Hugo Ferdinand Boss initially established the company as a small manufacturer of workwear, uniforms, and sportswear. However, the brand’s trajectory changed in the early 1930s when it began producing SS and Nazi uniforms during World War II—a dark chapter that later required the company to reposition itself. After the war,

By the 1970s, the brand introduced its first line of fragrances and expanded into international markets, solidifying its reputation for modern elegance. Under the guidance of successive creative directors, Hugo Boss

Modern Hugo Boss: A Leader in Luxury Fashion