Abercrombie & Fitch, often abbreviated as A&F, is an iconic American lifestyle and clothing brand that has been synonymous with youthful, casual luxury for over a century. Founded in 1892 by David T. Abercrombie and later joined by Ezra Fitch, the brand initially started as an outfitter for outdoor and sporting goods. Over time, it evolved into a global fashion powerhouse, catering to young adults and teenagers with its bold, preppy aesthetic.

In the early days, Abercrombie & Fitch was known for supplying high-quality gear for adventures, including fishing, hunting, and camping. However, by the late 20th century, the brand underwent a significant transformation. Under the leadership of CEO Mike Jeffries in the 1990s and early 2000s, Abercrombie & Fitch reinvented itself as a trendy, youth-oriented brand. Its signature logo-emblazoned apparel, dark-lit stores, and provocative marketing campaigns made it a cultural phenomenon.

Today, Abercrombie & Fitch continues to redefine itself, appealing to a modern audience while staying true to its roots. The brand focuses on inclusivity, diversity, and sustainability, offering a wide range of products from casual tees and jeans to sophisticated outerwear and accessories. Its collections are designed to reflect the lifestyles of its customers, blending comfort, style, and authenticity.